Ever-evolving context

The AI workspace with ever-evolving context.

Framed remembers what your team knows, decides, corrects and creates — then puts that context to work across Chat, Insights and Studio.

  • Your knowledge and your market, in one living context
  • Governed context — inspect it, correct it, reuse it
  • EU-hosted, GDPR, live in days
www.framed.dev — Nordhaven Engineering Group
Nordhaven Engineering Group
Memory: 214 facts
Monday 09:12
Prep me for Friday’s Veldstroom call — anything changed since our proposal?
Framed· read your proposal + 14 sources

Three things before Friday. Ostvik cut switchgear lead times from ten weeks to six — that undercuts the delivery promise in §3 of your proposal; I’d revise it before the call [1]. Veldstroom also published a €2.4M follow-up framework closing 28 Jun — worth raising as expansion [2]. And your grid-congestion post is at 4× your 90-day average, with two Veldstroom engineers among the engagers [3].

1ostvik.com2tenderned.nl3linkedin.com
Draft the call briefAdd to memory
Framed is writing two facts to workspace memory…
Runs on frontier models · Plugged into your stack
  • Claude
  • Gemini
  • Gmail
  • Slack
  • Google Analytics
  • HubSpot
  • Shopify
  • + custom APIs
Sound familiar?

Everyone's using AI. Nobody's getting the same answer.

One colleague follows every industry newsletter. Another runs on gut feeling. A third asks a chatbot the same question your intern asked yesterday. The context is out there — in heads, documents, chat histories, news feeds, competitor moves, your own CRM — but every AI session starts from zero, and every tool gives a different answer because none of them know what's relevant to your business.

Meanwhile, costs are climbing. Every employee prompts separately. Every answer is a fresh start. Nothing anyone learns, decides, or corrects makes the next answer better — there is no compounding advantage.

That's not an AI problem. It's a context problem.

Blank slate vs ever-evolving context

AI works when it's framed.

Most AI tools start every session from a blank slate. Framed starts from a living context — what your team knows, decides, corrects and creates — and keeps it evolving. AI that doesn't think for you, but thinks within the frame you set.

Today
  • Everyone prompts the same questions separately
  • You re-explain your business in every session
  • Context lives in heads, documents, and chat histories
  • AI costs are unpredictable and uncontrolled
  • Locked in to one vendor's pricing
With Framed
  • One shared context your whole team works from
  • Internal knowledge and market signals combined
  • Context is structured, current, and keeps getting sharper
  • Governed usage, predictable costs
  • Platform-independent — multiple AI models
One context layer, three ways to use it

Ask it. Learn from it. Ship from it.

Chat, Insights, and Studio all work from the same ever-evolving context — Chat reads it, agents update it, Studio writes from it. What one surface learns sharpens the others.

Chat

A colleague who's read everything.

Ask about competitors, market shifts, or internal data. Answers are grounded in your workspace context, live web research, and connected tools — and every claim cites its source.

“Prep me for the Veldstroom call”
Insights

Market signals, not market noise.

Scheduled agents watch competitors, tenders, brand mentions, and industry moves — and deliver weighted briefings with sources and recommended actions, not a firehose of alerts.

92% match · 4 sources
Studio

From context to output in minutes.

Memos, proposals, presentations, and strategy documents drafted in your brand voice — written from your context, not from a blank page.

Draft ready · On brand
  1. 01CAPTURE
    Sources, decisions, and corrections flow in
  2. 02CONTEXTUALIZE
    What matters lands in one living context
  3. 03CREATE
    Answers, briefings, and drafts start from it
  4. 04LEARN
    Feedback makes next week sharper
Why it compounds

Context that keeps getting sharper.

Framed doesn't just use context — it grows it. Every week of work leaves the workspace knowing more than it did the week before.

Corrections become context

Wrong audience, wrong tone, wrong number — say it once. Framed writes the correction to the workspace context, and every surface works from it from then on.

Feedback teaches the agents

Mark an insight valuable or off-target and the signal feeds back — future briefings favour what your team actually cares about.

Inspect it, edit it, trust it

The context isn't a black box. See exactly what Framed knows about your business, edit or delete any of it, and watch it grow as you work.

Custom agents

Custom agents that don't go rogue.

“Every Monday: check what our top three competitors charge for our best sellers, reprice us 5% below on Shopify, and memo the team in Slack.” One sentence in chat becomes a scheduled, multi-step agent you can watch, edit, and pause.

Unlike generic AI agents that burn tokens in the dark, every Framed agent runs where everyone can see it. Every step is logged, every claim is cited, every write action waits for your approval.

  • Built from a sentence

    Describe the workflow in chat — Framed turns it into steps, a schedule, and an output. You approve the plan before it runs.

  • Asks before it acts

    Reads run free; writes wait. Repricing six products takes a one-tap approval — not blind trust.

  • In the open

    It lives in the workspace, not in a script on a colleague's spare Mac mini. See it, edit it, pause it — anyone on the team can.

Price-match agent
Active
Bloemhof Living · built from chat by Sarah · runs Mondays 07:00
  1. 1Check top-3 competitor prices for best sellers14 products compared · 6 sources
  2. 2Reprice on Shopify to 5% below6 updates · approved by Sarah
  3. 3Memo the team in #pricingPosted 07:12 · sources linked
Run logEdit stepsPause
Your rules, your context

Set it up once. It sharpens from there.

Every Framed workspace starts with two things: a blueprint and a playbook.

Blueprint

What your context covers — competitors, tenders, social media, your CRM, your inbox. Map the sources and agents that matter, and Framed keeps them flowing in.

Playbook

How your team sounds and decides — brand values, tone of voice, output formats, what's relevant and what's not. So every answer sounds like your business, not like a chatbot.

Configure it yourself in an afternoon, or book a 45-minute call and we'll set it up with you. Most workspaces are live within days — and every correction you make teaches it. We stay close and tune as you grow.

Connected

Plugged into where you already work.

Securely connect mail, analytics, CRM, and commerce. Not another platform to open — Framed reads what matters and delivers it back by email, Slack, Teams, or WhatsApp.

  • Gmail
  • Slack
  • Google Analytics
  • HubSpot
  • Shopify
  • Web research
Reports back toEmailSlackTeamsWhatsApp
24/7
Market watch, on schedule
100%
Answers carry citations
EU
Data residency, GDPR
Day 1
Useful from the first week

Context compounds. So does the cost of starting from zero.

With Framed
  • Your team works from the same current context
  • Signals arrive automatically, not by accident
  • AI costs are structured and predictable
  • Output is consistent with your brand and strategy
  • Every correction makes next week's work sharper
Without it
  • Every employee works from a different version of the truth
  • Relevant signals are missed or caught too late
  • AI spend grows without clear returns
  • Quality and tone vary from person to person
  • Knowledge walks out the door when people leave
Also from Framed · Free, forever

A CMS for your AI-built site. No installs, no lock-in, no cost.

Building a website with AI is easy. Managing it afterwards isn't — every small change means re-prompting, hoping nothing breaks, burning tokens on what should be simple edits.

Framed CMS is a layer you install with one prompt in your AI builder: a visual widget to mark changes, a kanban board to manage them, and one optimized prompt that handles everything at once. No dependencies, no runtime, no account — you own 100% of the code.

It's our way of showing what structured AI looks like. When you're ready for more, the platform is here.

Paste into your AI builder
Read and install the Framed CMS skill from https://skills.framed.dev/cms
Security & privacy

Your data isn't training anyone's model.

The first question serious teams ask is where their data goes. Here's the honest answer — in plain language, with a DPA on request.

Ask us anything about it
  • Never used for training

    Models read your content to do the work in front of them — nothing more.

  • Stored in the EU

    Workspace data lives in the EU, operated by a Dutch company under GDPR.

  • Isolated per account

    Row-level security separates every workspace. Encrypted in transit and at rest.

  • No vendor lock-in

    Framed runs on multiple AI models — your workspace never depends on one provider's pricing.

  • Yours to take or delete

    Export everything or ask us to erase it — any time, no lock-in.

Questions, answered.

Framed is the AI workspace with ever-evolving context. It remembers what your team knows, decides, corrects and creates — then puts that context to work across Chat (answers with cited sources), Insights (scheduled market briefings), and Studio (drafts in your brand voice). Set it up yourself in an afternoon, or have the Framed team configure it with you — most workspaces are live within days.

Most AI tools start every session from a blank slate. Framed keeps a living, governed context for each workspace: your sources, your rules, the facts your team has established, the corrections you've made, and the feedback you've given. Every surface reads from it and writes back to it, so answers, briefings, and drafts get sharper the longer you work in Framed — and you can inspect, edit, or delete any of it at any time.

Generic AI tools don't know your business. They can't tell you what your competitor launched last week, which tenders match your capabilities, or what your brand voice sounds like — and every employee gets a different answer to the same question. Framed starts from a governed, ever-evolving context specific to your business, so answers are consistent, cited, and relevant. It works with multiple AI models underneath, so you're never locked to one vendor's pricing.

Internal tools are great for what is inside your organization. But they miss everything happening outside it: competitor moves, market trends, public tenders, social signals. Framed connects both sides — your internal documents and live external sources — so your team works from the full picture, not just half of it.

Workspace data is stored in the European Union and operated by a Dutch company under GDPR. Every account is isolated with row-level security, data is encrypted in transit and at rest, and your content is never used to train AI models. A data processing agreement (DPA) is available on request.

Framed connects to Gmail, Slack, Google Analytics, HubSpot, Shopify, and custom APIs, and grounds its answers with live web research. Briefings can be delivered by email, Slack, Microsoft Teams, or WhatsApp. Connections run through secure OAuth — your credentials never touch Framed.

When every employee prompts separately, you pay for the same knowledge to be generated over and over. Framed centralizes it in one shared context your whole team works from — structured use, governed by your playbook, with AI credits included and transparent billing beyond that. Because it runs on multiple AI models, you're not exposed to a single provider's pricing decisions.

Most teams are live within days. Agents, memory, and brand voice are plain-language settings you can configure yourself in an afternoon — or book a 45-minute call and the Framed team sets it up with you. First briefings typically land within the first week.

Framed starts at €49/month for one workspace and one team member. Teams is €79/month with unlimited team members, Companies is €139/month with two workspaces, and Agencies & Enterprise is custom. AI credits are included; usage beyond included credits is billed at cost.

Framed starts at €49/month for one workspace. If you have a team of five or more and you are competing in a market where knowledge matters, Framed is built for you — you grow into the bigger plans only when you need them.

Stop guessing. Start knowing.

Start free and connect your first sources today — or tell us about your business and we'll set up the workspace with you. Either way, the first briefing lands within a week.